Bid Price Optimization - Tiger Analytics Fri, 22 Dec 2023 08:15:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.tigeranalytics.com/wp-content/uploads/2023/09/favicon-Tiger-Analytics_-150x150.png Bid Price Optimization - Tiger Analytics 32 32 Digital media firm gains $1.2M per quarter with ad inventory strategy https://www.tigeranalytics.com/perspectives/case-study/digital-media-firm-gains-1-2m-per-quarter-with-ad-inventory-strategy/ Thu, 23 Mar 2023 18:23:08 +0000 http://tigernew1.wpenginepowered.com/?post_type=case-study&p=18766 Tiger Analytics implemented ML models to predict real-time ad inventory wins, optimizing price points, resulting in substantial cost savings, a 116% increase in click-worthy impressions prediction, and a 54% rise in wins.

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